For almost a century, Rolex has developed
partnerships with a diverse, extraordinary collection of talent from myriad disciplines.
The brand is associated with exploration, elite sports and the arts, as well as
a variety of events and organizations.
Published on 18/05/2026
Oyster Story
It was born of Hans Wilsdorf’s vision. The founder of Rolex sought to make the
wristwatch an integral part of the technological innovations transforming society at the turn of the 20th
century. One hundred years after revolutionizing the watchmaking world, the Oyster continues to expand,
helping every wearer to pursue their personal goals.
Chronometric precision, waterproofness, and self-winding: these three key challenges and fundamental
watchmaking achievements would cement the success of a visionary and forge the destiny of a revolutionary
watch.
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for
excellence. Nearly 120 years years after the creation of the brand, the founder’s philosophy is more present
than ever, from the manufacturing of the company’s watches to its commitments worldwide.
Mastering the power of mechanics to defy the laws of time. Controlling risk to
determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary
endurance
championships, the most emblematic events and the most remarkable names in motor sport.
Rolex is the global Presenting Partner and exclusive Official Timepiece of
the
SailGP championship, a regatta circuit that pits the fastest sailing craft in the world against
one
another. It is raced on seas worldwide, on F50 foiling catamarans that seem to take flight
across the
water.
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