ALPINER

EXTREME AUTOMATIC

The Alpiner Extreme Automatic collection now welcomes four new and smaller 39 x 40.5-millimetre models. Thismore compact and universally appealing format comesin three dial colours: turquoise, fir green or pebblebeige on a steel bracelet; the beige version is alsoavailable with a rubber strap.

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ALPINER

EXTREME AUTOMATIC

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THE BRAND

From the very beginning, as far back as 1883, Alpina has been associated with horological innovation. Whether it was our innovative way of creating an excellent working environment, or through the introduction of new quality control criteria before anyone else, Alpina has always sought ways to improve how things are done.

Alpina History

He was convinced that Alpina would grow to become supremely successful worldwide for the quality, durability, precision and design of his watches. He wanted to provide sportsmen, engineers, technicians and adventurers with the ideal watch. Hauser turned his vision into reality with the introduction of the “Alpina 4” concept in 1938.

In that year, Hauser revolutionized the sports watch by imposing the four essential principles for any watch that wanted to be considered a true “sport watch.” He insisted that a sports watch had to have each of the following four characteristics:

The Timekeeper Of Choice For Alpinists

Through strict adherence to these principles and properties, the legendary “Alpina 4” watches became the timekeeper of choice for Alpinists, air force pilots, divers, the navy and the military.

In all domains where absolute reliability was critical to accomplish a mission, an “Alpina 4” became the mainstay of reliable timekeeping.

The ongoing adherence to the truly innovative “Alpina 4” manufacturing requirements saw the company achieve unparalleled success until the 1970s, when the so-called “Quartz Crisis” made a heavily negative impact on Swiss mechanical watchmakers.

In the 1920s, Alpina was already being sold in over 2,000 outlets worldwide, an exceptional figure for those days. It is no exaggeration to say that Alpina was one of the first leading manufacturers of Swiss watches.

Today, the ideals and innovation upon which Alpina was founded are still alive in our Geneva manufacture, where we make professional sport watches to the most exacting horological standards.

Manufacture & Hi-Tech Lab

In 2006, Alpina moved to a purpose built, hi-tech manufacturing plant in Plan-les-Ouates, Geneva, Covering 3200 square meters, this building is now a second home to the dedicated craftsmen and women who produce and assemble our movements and watches. It is also the base from which all the other manual and automated processes that are necessary to get your watch to you are performed.

Progress and Independence

The history of watch making in Switzerland can be traced back hundreds of years, to when dairy farmers used their downtime in the winter months to assemble precision watches. While the legacy of these initial horological pioneers continues, in that we still manufacture the finest Swiss movements in-house, progress has opened many new technological opportunities. Nowadays, computers, laser- guided machines, nano technology and state-of-the-art microscopes are all part of the armoury of the truly modern watchmaker. Continuous investments in hi-tech equipment and the development of new and innovative processes are at the core of Alpina's avant-garde professional sports watch manufacturing operations.

Obsession with quality

What sets an Alpina watch apart from other watches is its unrivalled quality achieved through our unwavering dedication to excellence.

We are committed to manufacturing timepieces that are microscopically perfect before they reach you. No short cuts are taken. The efforts put forth in production are supported by meticulous quality control processes that ensure a faultless outcome every time a watch leaves our factory.

All our watchmakers have had extensive training in their chosen area of expertise, and we employ only those artisans who have a true passion for watch making. Each Alpina watch is therefore a labour of love for all concerned in its creation.